Affectiva
Neuromarketing Awards
Winners of the Cannes Lions Neuromarketing Awards, sponsored by IPG Media Lab, are chosen using Affdex facial expression recognition technology from Affectiva. To participate, click here.
Try it at Cannes Lions
Why should judges have all the fun? If you're at the festival, vote for winners with your facial responses by visiting Affectiva and IPG Media Lab at the Microsoft Advertising Cyber Lounge.
Try it on the web
Why should festival attendees have all the fun? If you're not at Cannes Lions, visit here to vote for winners with your facial expressions over the web.
What's different
Instead of relying on professional judges, the Neuromarketing Awards picks winners based on facial expressions of the crowd. People react naturally while viewing messages. You see results right away and find out where people smile, which scenes capture the most attention and more. See results here
Affdex facial expression recognition
Affdex helps optimize campaign performance by testing viewers' tacit, emotional response to media using facial expression analysis and webcams, narrowing the gap between what people say and how they really feel.
Participate
Watch Cannes Lions videos and share your expressions to help pick the winners. Webcam required.